Homework: Marketing Research
Writing the Marketing Research Report
All of the work is almost done. You have designed your research project; collected and prepared your data; and analyzed the results. It is time to communicate your marketing research findings. In order to do so, you must be able to address the following.
o Discuss the relative importance of the marketing research report to other stages in the marketing research process.
o Review the components of the elements of a Marketing Report. Then identify and differentiate the three major sections of a marketing research report.
o Distinguish among the elements of results, conclusions, and recommendations.
o What are some alternate ways researchers may report findings? What are some important things researchers should keep in mind when using alternate or innovative reporting vehicles?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.