Discuss the reasons why many exporters make extensive use


1. Discuss the reasons why many exporters make extensive use of the services of freight forwarders.

2. Discuss the implications for the international marketer of the trend towards cross-border retailing.

3. Many markets have relatively large numbers of small retailers. How does this constrain the international marketer?

4. How is retailing know-how transferred internationally?

5. What services would the manufacturer like to receive from the retailer?

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Business Management: Discuss the reasons why many exporters make extensive use
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