International Business
There is an attached article. Read the article then answer the following questions below related to the article. Be very decriptive.
1. Discuss the rationales for international business activities, the four types of strategies and how the company profile and country profile are used to select the strategy.
2. Describe the three major entry modes including the types within each mode, the advantages and disadvantages, costs and risks of each.
3. Analyze an IB opportunity to determine the optimal internationalizing strategy, entry mode and country.
Attachment:- Case study- Building a global brand.rar