Discuss the pros and cons of pay-for-performance

Question

Assignment : Trade Allowances

Trade allowances are a common promotional practice. The most common are slotting allowances at supermarkets. Slotting allowances are fees that supermarkets charge brands to place their products on the supermarket's shelves. Discuss and evaluate the practice of slotting at supermarkets.

What are the criticisms of the practice of slotting at supermarkets?

What are the advantages of the practice of slotting?

Discuss some efforts that some retailers, including P&G, have taken to rectify trade allowance problems. Have they been successful?

Discuss the pros and cons of pay-for-performance programs.

Answer 1

The assignment is all about the Trade Allowances which are a common promotional practice. Write a paper in word document in which you have to address the following questions. Q1. Describe and assess the practice of slotting at supermarkets. Q2. Write down the criticisms of the practice of slotting at the supermarkets? Q3. What are the benefits of the practice of slotting? Q4. Describe some efforts which some retailers, comprising P&G, have taken to rectify trade allowance problems. Have they been doing well? Q5. Describe the pros and cons of the pay-for-performance programs.