Assignment:
Often people confuse the definitions of the components of a strategic plan and how they relate to the marketing plan. As the class starts, it would be useful to clearly define and address these definitions with examples from research.
1 -Select a company of your choice and describe its vision, mission, goals and objectives. For goals and objectives please use numerical information in addition to their qualitative descriptions.
2 - Choose one specific company goal and explain how it flows into a company objective - then using the company objective as starting point, explain how the company objective morphs into a marketing goal and objective (please, anytime you address goals and objectives use both qualitative and quantitative information) - in fact, marketing is about achieving specific numerical objectives.
Marketing consists of:
Positioning
Targeting
Product strategies
Price strategies
Promotion and Media strategies
Distribution strategies