Discussion questions:
1. Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity. Answer each question 2-3 paragraphs with cited references (apa format)
2. Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage. Answer each question 2-3 paragraphs with cited references (apa format)
3. How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today? Answer each question 2-3 paragraphs with cited references (apa format)
4. What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed? Answer each question 2-3 paragraphs with cited references (apa format)
5. Define direct marketing and give some real world examples. Answer each question 2-3 paragraphs with cited references (apa format)