You have been recently appointed as a CEO of a distressed Bankand you are to produce a 5-Year Strategic Plan to position the Bank as a market leader. Discuss the process of producing a strategic plan for the Bank for next 5 years as a sustainable Bank Leader.
The following are your KPIs from your Board of Directors:
Return on Equity (ROE) of more than 25%
Market share of Assets & Deposits of more than 12% (Current market leader is 12.1%)
Cost income ratio of 50%
Credit loss ratio of <2%
Outline your vision, shared values, environmental and SWOT Analysis, strategic issues, strategic objectives and clear action plans that will position Bank as sustainable market leader by 2023.