Discuss the pricing strategy for your new product


In preparation for a presentation to the CEO of the organization next week on a product development strategy, prepare the following paper:

Choose a product (not a service) which means it must be tangible. Prepare a paper addressing the following tasks on your selected product.

Checklist:

1. Describe your new product. You have many choices. It could be a classically innovative product, newcategory entry, an addition to the product line or line extension. It could even include more minor product changes like product improvements, repositioning, or cost reductions.

2. Discuss the new product development process.

3. Discuss your new product launch strategy. Recall, launching requires that objectives be set, the strategy be developed, and that the implementation be planned and executed. Implementation is often a key factor in product failure.

4. Discuss the pricing strategy for your new product

4. You will provide a 3-5 page (APA formatted) paper with at least three supporting references. You should include at least one illustration which can be included in the body of your paper or appendix.

Social and behavioral intelligence is crucial to presenting yourself as a professional and collaborating successfully with your peers and supervisors. In the previous units, you explored and learned about what defines a professional presence. You reflected on your own current professional image and where growth and change would strengthen it.

In this Assignment, you will create a standard PowerPoint presentation representing yourself as a professional. Be sure to reflect on what you have learned thus far in the course as you complete this Assignment. Instructions for creating a PowerPoint are listed in the Unit 5 Learning Activities as well as below.

PowerPoint Basics

Creating Effective PowerPoint Presentations

Instructions:

Your PowerPoint presentation should include a total of five slides using the following format:

Slide 1: Cover page that includes assignment title, your name, course, section number, and date.

Slide 2: Introduction-who you are and your chosen professional field.

Slide 3: A brief overview of how you perceive yourself professionally. You may include a photo.

Slide 4: A description of attributes which contribute to professionalism in your chosen field such as professional attire, communication, and behavior.

Slide 5: Cite all sources you have used.
Assignment Format

PowerPoint Presentation with five slides
Notes for the content slides (Slides 2, 3, and 4) should include speaker notes at the bottom of the slide
Brief points should be included on the slide and detailed explanations for each point should be shared in the speaker notes of the slide
Identify the source of any pictures you use

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Marketing Management: Discuss the pricing strategy for your new product
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