Problem:
Please discuss the price and quality relationship and the perceived value for the product listed below:
The "Tint When You Need It" product can be a new line that could expand the availability of products for Transitions Optical. This product can be expanded to industries such as the automobile industry, housing, and commercial building markets. In the automobile industry the windows could tint during the day when the sun is reducing the visibility and the glass would not have tint during nighttime driving conditions.
This technology will be beneficial in the urban areas of the southern portion of the United States. In these areas, the "Tint When You Need It" glass could be installed in high-rise commercial buildings to provide tint throughout the day and clear glass at night. Our customers would experience a reduction in cooling costs over the life of the product and still be able to enjoy the city's skyline at night.