Case Study - Target Market and Positioning Strategy Identification
Read Case 2.2 IKEA in "Cases for Part 2" of Strategic Marketing.
Write a 1,050 to 1,400-word paper (APA Format) to summarize your analyses of the case.
Address the following in your paper:
• Describe the target market.
• Discuss the positioning strategy. How effective or ineffective is it?
• Based on the changes in the industry since this study was written, would you recommend changes to the targeting and positioning strategy? Why?
• What changes would you make?