Discuss the positioning of the product or service


Homework: Entrepreneurial Business Plan

Brainstorm plausible entrepreneurial opportunities in today's health care field.

Narrow down your options to one opportunity that is most likely to succeed.

Write a 350 to 525 words concept statement that describes the entrepreneurial opportunity you selected.

Read pages 82 to 83 of Entrepreneurship: Successfully Launching New Ventures for an example of an acceptable concept statement.

Include the following items in your concept statement:

A. Description of the entrepreneurial opportunity

B. Explaination of why it is a viable opportunity.

C. The Concept Statement

i. Describe the product or service
ii. Describe approaches you would use to assess whether your opportunity meets the needs of a target market
iii. Explain why it would be profitable.
iv. Discuss the benefits of the product or service.
v. Discuss the positioning of the product or service.
vi. Provide evidence that supports the need for the product or service.

a. Is the opportunity a societal need?
b. Is it due to the diversity of the industry?
c. If the opportunity is the same as someone else's idea, what makes it stand out from the rest?

Format your homework according to the give formatting requirements:

a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.

b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.

c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.

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Business Management: Discuss the positioning of the product or service
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