1. Discuss the opportunities and challenges in international marketing. Give examples of firms benefiting from global marketing. Which firms are challenged and explain why?
2. Give examples of export promotion efforts available to the US firms (feel free to use the web sources)?
3. Discuss the impact of two elements of culture to international marketing efforts.
4. Discuss the political risks associated with global marketing efforts. Give examples.
5. What is the role of globalization on an organization's task environment?