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Discuss the notion of competitive advantage

Discussion:

Respond to your Discussion topic after you have completed your Reading and Learning Activity.

Strategic Planning for Competitive Advantage

Discusses the notion of competitive advantage. Is it possible to achieve a sustainable competitive advantage, or is a sustainable competitive advantage just a theory?

Do Apple's iPad, TiVo, Netflix, Starbucks, Walmart, etc. have a competitive advantage? Why or why not? Explain your thoughts.

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Marketing Research: Discuss the notion of competitive advantage

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