Companies planning to introduce a new product in the market must define the "target" for the product. Age and gender are two of the most important demographic variables. The following two-way describes the age and marital status of American women in 1999. The table's entries are in thousands of women.
Compute the marginal distribution of marital status for all adult women (use percent's). Use excel to create a bar chart to display this distribution.
Insert this graph into Word and discuss it.
Compare the conditional distributions of marital status for women aged 18 to 24 and women ages 40 to 64. Discuss the most important difference between the two age groups.
Your company is planning a magazine aimed at women who have never been married. Find the conditional distribution of age among never-married women and display it in a bar graph. Insert this graph into word. Discuss what age group or groups you would suggest to your magazine to target.