Marketing Analysis
Write Your Marketing Plan!
This is your last assignment. This week you will be combining all of the elements of your Marketing Plan from previous week's assignments.
Note: Additional information may also be used/required--be sure to work with your professor on this.
Your Marketing Plan should include, but is not limited to, (from your chosen Case Study):
1. The name of your chosen company, its Mission Statement and the description of your product or service
2. A situational analysis of your chosen company
3. A SWOT analysis of your chosen company
4. The Product Choices of your chosen company
5. The Marketing Strategy of your chosen company
6. The Marketing Implementation and Evaluation & Control of your chosen company
7. An Ethics and Social Responsibility Strategy for your chosen company
Combine all the required elements listed above and edit, revise, and refine your Marketing Plan into a final draft. Your Marketing Plan should be between 15-20 pages. Use Level 1, APA style, headings throughout to delineate the various sections of your Marketing Plan.
Include a title page and 3-5 references. Only one reference may be from the internet (not Wikipedia).
FINAL
Before submitting your final Marketing Plan be sure to:
Review each section of the Marketing Plan for completeness
Make any changes recommended by your professor
Write and include the Executive Summary
Combine and submit all the sections according to the directions provided to you in Week 1.
Your final plan should be between 15-20 pages.
Include a title page and combine all references.