Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, the timing of the launch phase, and key buying behaviors.
Develop a 1,400-word Communication Plan including the following:
Discuss the marketing communication channels available for the domestic and international markets.
Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase.
Select the communication channel that is best for marketing your product or service in the domestic and international markets.
Discuss the reach of each communication channel.
Team, the channel list is comprised of the communications platforms I intend to use
for the book, they work within the narrative of the Communications Plan
Channel List:
§ Sales Promotion (Sampling),
§ Events and Experience (Arts, i.e. book signings and similar events),
§ Public Relations and Publicity (Press kits, Seminars/Book signing events),
§ Online and Social Media Marketing (Web sites, e-mail, Search and Display ads), Best for marketing domestic and international!
§ Mobile Marketing (online marketing, social media marketing),
§ Direct and Database Marketing (E-shopping)
300 words response to: Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase.
Attachment:- assignment_new_product_launch.rar