Discuss the marketing and the economic implications


Discussion Posts

1. Emerging Air Carriers

Read the Thomas article, Squeeze Play, and discuss how long you think the emerging upstart airline carriers in Asia that are featured can continue their competitive role in the face of changing travel patterns and consumer behavior brought on by low cost carriers, the Internet and rising G.D.P.s.

2. Thomas, G. (2011). Squeeze play. Air transport world, 48(6), 46-48. Retrieved from ProQuest's ABI/INFORM Global database.

This article discusses the emergence of small, start-up airlines in the Asia/Pacific to compete against traditional carriers. It supports the "Emerging Air Carriers" discussion for this week.

4. Middlemen

Briefly, discuss the marketing and the economic implications of assessing termination penalties or restricting the termination of middlemen. Do you foresee such restrictions in the United States?

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Marketing Management: Discuss the marketing and the economic implications
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