Assignment: Marketing & the Digital Future
The Marketing Plan Task
Three articles have been presented to you all highlighting the ‘ailing clothing business of Marks & Spencer (M&S) as the main cause of the recent drop in profits. In terms of M & S's strategy, Steve Rowe, the Chief Executive said last year that "Last year we outlined a comprehensive plan to build strong foundations for the future. We said we would recover and grow clothing and home, continue with our plans for food growth, remove costs and simplify the business". Accordingly, Jill McDonald has been hired to turnaround the groups's ailing clothing business, starting from September, 2017.
As a Marketing Consultant, you have been approached by Jill McDonald to put together a Marketing Plan to ‘recover and grow' the clothing business of M&S.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.