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Discuss the market segmentation of wells fargo bank

Segmentation and Target Market Paper

Write a white paper on Wells Fargo bank and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.

Required Elements:

• No more than 2100 words
• Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
• A positioning statement for the company with careful consideration of their brand and strategy
• Paper is consistent with APA guidelines.

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Other Management: Discuss the market segmentation of wells fargo bank

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