Question 1: Discuss the major types of marketing communication techniques. You should outline at least five methods and provide a brief description of each, including one key point about effectiveness of the marketing communication technique.
Question 2: Explain how the stage at which a product is (the product life cycle) may impact on the choice of marketing communications.
Question 3: Explain how marketing communications may differ for business to business as opposed to marketing consumers
Question 4: Discuss the effectiveness of mass media advertising in the convergent marketing communication industry.
Question 5: Discuss how communication with consumers differs in digital marketing versus traditional marketing.
Question 6: Discuss the advantages of digital marketing versus traditional marketing.
Question 7: Explain why direct selling is most effectively used in conjunction with a range of marketing communications.
Question 8: Describe public relations and advertising and discuss differences between the two.
Question 9: Explain the concept of customer-centric marketing communication and the advantage of this approach.
Question 10: Explain how the Internet has empowered consumers.
Question 11: Explain at least one advantage for marketers in using social media as a marketing communication technique, as well as one disadvantage.
Question 12: Outline at least two advantages and two disadvantages of mobile marketing
Question 13: Explain the concept of pay per click and compare with Search Engine Optimisation (SEO).
Question 14: Discuss the importance of communication synergy in integrated marketing communications?
Question 15: Discuss why online media offers a more customer focussed form of marketing communication.
Question 16: Discuss why it is important for marketers to seek customer's permission to send ad messages via mobile phones.