Problem
Groupe Danone is one of the largest food company in the world. It is leading food company in france, italy and spain. It is ranked third in Europe and seventh worldwide. in Italy, Danone has invested more in probiotic product, activia and actimel. During the three months of last year, the company carried out an opinion poll by launching a campaign called choose the flavor on facebook fanpage activia italia. the goal was to let consumers directly select the new yoghurt flavours. In this way, facebook was used as a tool to carry out a market survey.
Discuss the limits and opportunities of by such a qualitative forecasting method.