Assignment:
1. Discuss the learning from the failed attempts of Bright Food trying to acquire Sucrogen, Yoplat, and United Biscuits.
2. Discuss the learning from the successful attempts of Bright Food on Synlait Milk and Manassen foods.
Readings:
China's Bright Food Overseas M&A Strategy 2010-2012- A Steep Learning Curve
By Gillian Yeo and Beng Geok