Discuss the latest trends and changes in the industry


Assignment: Planning Process,

Timeline and Site Selection

You examined some of the site selection criteria in your discussion and practiced with ordering a timeline in your Learning Activity in this unit. Now you will put what you have learned to use by responding to a scenario as the Event Planner contracted by an association.

The Event:

The Green Hotel Managers Association (GHMA) has asked your company to run their 2-day annual meeting culminating with a dinner featuring the guest speaker, J. D. Allemand, the Chairman and CEO of Monet Hotels International.

You have the following information:

? The event will take place in 6 months at the Marriott Bay Point Resort, in Panama City, Florida.

? They are expecting about 300 people. The GHMA has already arranged for the hotel reservations and the conference rooms have been reserved.

? The GHMA wants a continental breakfast and buffet lunch to be served on days 1 and 2. There will be an open dinner the first night, and a sit down dinner with speaker for the second night.
Their meeting goals are to:

1. Day 1: Conduct annual training

2. Day 2-Morning: Discuss the latest trends and changes in the industry

3. Day 2-Afternoon: Have an open exhibit of vendors to see the latest products from tableware to linens.

To be successful complete these Checklist items in order:

Assignment Checklist: In a 10-12 slide PowerPoint presentation include:

? Using the Program Development step-by-step process shown on the bottom of page 55-56, apply your step-by-step process. Describe the steps specifically used to plan the event.

? Note the number of months prior to the event for each step in the process above.

? Provide a specific timeline for planning this meeting using the general timeline in your textbook starting on page 50 and modifying it for this particular event. Makes sure to include the start date for each item.

? Include a site selection checklist for your event.

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Marketing Management: Discuss the latest trends and changes in the industry
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