Everyone knows that markets no longer have to be regional or even national. Operations can almost as easily be international as that can be local. Amazon, for instance, tracks the locations of its customers and it can sell just as easily to a customer in Singapore as it can in its home city of Seattle. Because people in different countries are not all alike and have different expectations, how can you develop a strategy of internationalism within the home operation in order to support international operations? Using the “Dashboard” approach, identify and discuss the key measures that you would use to monitor your company’s performance along the international operating chain.