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Discuss the key elements that made the guerrilla marketing

Use the Internet to find a recent guerrilla marketing campaign that you believe would be (or has been) exceptionally effective.

• Discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.

• Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response.

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Marketing Research: Discuss the key elements that made the guerrilla marketing

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