Homework: Communication Portfolio- Short Business Report
As a member of the executive team for Anthony's Orchard, you see an opportunity to increase visibility by having a social media presence (e.g. Facebook page). Christine Miller, the Director of Marketing, has expressed how she perceives adding a social media presence may diminish some of the orchard's sense of tradition. You decide to meet with other members of the team to discuss putting together a business report (or memo) supplemented by a presentation to convince her to move forward with the idea.
To complete the Short Business Report Homework 2- 4 pages, compose a cohesive document that addresses the following:
a. Discuss why Anthony's Orchard should consider a social media page.
b. How can the Director of Marketing and Anthony's Orchard as a company benefit from this type of social media?
c. Discuss some of the issues that could arise with a social media page. What steps can the Director of Marketing take to prevent these issues?
d. Demonstrate how you and your colleagues at Anthony's Orchard can successfully communicate the importance of social media within a business report. Utilize the strategies discussed in the Learning Resources when writing your report.
e. Apply additional strategies to build trust with the Director of Marketing through the written business report.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Reference
a. Hahn, L. K., Lippert, L., & Paynton, S. T. (n.d.). Chapter 11: Organizational communication. In Survey of Communication Study (pp. 144-161).
b. Laureate Education (Producer). (2015). Sample corporate website: Anthony's Orchard.
c. Van, D. D., & Caldeira, S. J. (2006). Effective leaders champion communication skills. Nation's Restaurant News, 40(13), 20-20, 28.