Discussion:
Excellent points about market research. Market research is essential in the development of effective marketing strategies especially when health care organizations need to have a deeper understanding of purchase behavior so managers turn to primary market research and you are on point regarding focus group. One of the hospitals I worked in the past had a focus group (8 - 10 people) to discuss access, services and patient satisfaction that met quarterly to discuss ways to improve the hospital. If you were part of a focus group that met to discuss the investment of the wireless laptops, what things are most important to you in the proposal/procurement of them? Why?