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Discuss the interpersonal determinants of consumer behavior


PRINCIPLE OF MARKETING

Discuss the interpersonal determinants of consumer behavior: cultural, social, and family influence and how they influence the purchase categories. (75 to 100 words)

Reference:

Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing (12th ed.). New York, NY: McGraw-Hill/Irwin.

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Marketing Management: Discuss the interpersonal determinants of consumer behavior
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