Assignment:
Course Projects: Internet & Direct Marketing Plan
You'll be developing and turning in 2 separate promotional plans for this assignment, an Internet Plan AND a Direct Marketing Plan. These planseach requirefour sections; objective(s), a budget, a message strategy, a media plan and OPTIONAL artwork. These sections should be different this week (versus last week) and, different from each other given the benefits/applications of each specific promotional area/category. In sum, you'll be answering what your objectivesare for these particular promo mixesthat you developed? What will these plans cost to deploy/use (you're building a line-item budget for all of the associated costs)? What is your message strategy for each specific promo mix (use the book for guidance on message strategies)? What's your media plan and why; the book will help you choose and justify your selections as well as the IMC supplements in Doc Sharing, which are critical to helping you do well.
A variety of "artwork" possibilities are listed for the optional art for each promo mix:
Internet Marketing Plan - Artwork is optional, but can include your OWN developed examples such as a mock Website, Email ads, Pop-up ads, and so on.
Direct Marketing Plan - Artwork is optional, but can include your OWN developed examples of direct mailers, brochures, direct Emails, letters, TV ads, salesperson scripts, and so on.
Attachment:- Integrated Marketing Communications Campaign.rar