You will research Kodak and a past bankruptcy filing. You must use at least two (2) other sources for your research. In your paper, simply embed your citations (urls) directly in your report as they are used. See the document called Peer Reviewed websites to use the approved business websites for your research.
Keep the Business Improvement Plan to 6-8 pages, double-spaced in times new roman. Please refer to your texts chapter readings to help with your content and to cover these areas:
1. Discuss 3 key initiatives that Kodak’s senior management might have had in place to have helped them avoid filing for Chapter 11? Discuss the importance of R&D for a consumer product company in a highly competitive business environment? Discuss how you think Kodak “dropped the ball” or lost their competitive advantage? What are your recommendations as the company comes out of the Chapter 11 bankruptcy proceedings and moves forward?