Journal Problem: Specifications
In your third journal entry, we ask you to critically reflect on the importance of "network externalities" and "switching costs" in the digital economy. Use appropriate real-world examples when describing these concepts and how they relate to competitive strategy.
Online Reading: Varadarajan, R., Yadav, M. S., & Venkatesh, S. (2008). First-mover advantage in an Internet-enabled market environment: Conceptual framework and propositions. Journal of the Academy of Marketing Science. 36, pp. 293-308.