Discuss the impact of changes in the size of the 18-24 age


1. How might a firm's resources limit its search for opportunities? Cite two specific examples for two specific resources.

2. Discuss the impact of changes in the size of the 18-24 age group on marketing strategy planning in the United States. What are some specific marketing strategies that result from this change?

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Marketing Management: Discuss the impact of changes in the size of the 18-24 age
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