Problem
Anonymity and con?dentiality in mail surveys. Some common practices may appear to offer anonymity while actually delivering only con?dentiality. Market researchers often use mail surveys that do not ask the respondent's identity but contain hidden codes on the questionnaire that identify the respondent. A false claim of anonymity is clearly unethical. If only con?dentiality is promised, is it also unethical to say nothing about the identifying code, perhaps causing respondents to believe their replies are anonymous?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.