Question 1: Discuss the idea of a "disruptive" market innovation and strategy and provide examples. How can you provide leadership within an organization that can lead to product or go-to-market innovation? Please provide examples. Can a disruptive strategy work within the framework of the Five Generic Competitive Strategies? Again, provide examples.
Question 2: Provide an example of how two companies have relied on strategic alliances or joint ventures to substitute for horizontal or vertical integration. Horizontal mergers and acquisitions can strengthen a firm's competitiveness. When is it better to create an alliance rather than doing an acquisition?
- Week 4 Assessment: External Analysis
Conduct an external analysis of your company or organization. Use all of the tools necessary to conduct a thorough evaluation of the external environment in which your firm operates. The evaluation should be 3-5 pages in length, at least 3 references, and APA formatted.