Module Overview:
This module examines three core business disciplines that each has some unique features when extended into an international setting. The three disciplines are marketing, operations, and human resource management.
The case study in this module provides a good illustration for how marketing, operations, and human resource issues can differ across countries.
It examines the efforts by Toy's R US to enter the Japanese toy market, a market dominated by small retailers and distributors relying upon close relationships
Module Readings and Assignment:
Complete the following readings early in the module:
Module online lectures
From the textbook, International business: The challenges of globalization, 8th, please read the following:
Developing and marketing products
Managing international operations
Hiring and managing employees
Assignment Instructions:
Assignment: Case Analysis-Adapting to Market Conditions
A business must be able to adapt to the market conditions in the host country. Using the Argosy University online library resources, find an example of a U.S. firm attempting to gain access to a foreign market dominated by the host country's corporations, retailers, and distributors.
Analyze the case. In your case analysis, address the following:
Summarize the basic situation in the case including a discussion of the business strategy of the U.S. firm you identified.
Discuss the host country's market along with the retail market, including its structural features. In your opinion, what are the primary differences compared to the U.S. markets where the U.S. firm normally does business?
Discuss the changes that occurred in the host country's marketplace over the last 20-30 years.
Explain the efforts by the U.S. firm you identified to enter the host country's marketplace.
From your assessment, what seem to be the two most important factors that make entry into the host country's marketplace challenging and potentially risky for a U.S. firm?
Submit your work in a 4- to 5-page Word document.