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Discuss the four levels of data when would you use

1st Question:

Unit V Discussion Board Question

Using the situation presented in Case 10.1: Satisfaction with Mass Marketing on page 302 of your textbook, what type of attitude study would you use if you were the market researcher for Walmart? Explain your rationale.

2nd Question:

Unit V Discussion Board Question

Discuss the four levels of data. When would you use different levels of data? Give an example of each level of data.

Reference

Data Levels of Measurement. (n.d.).

Attachment:- Data levels.rar

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