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Discuss the four levels of data

Discuss the below:

Q1: Using the situation presented in Case: Satisfaction with Mass Marketing , what type of attitude study would you use if you were the market researcher for Walmart? Explain your rationale.

Q2: Discuss the four levels of data. When would you use different levels of data? Give an example of each level of data.

Reference

Data Levels of Measurement. (n.d.). Retrieved December 07, 2017, from https://www.statisticssolutions.com/data-levels-of-measurement/

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Marketing Research: Discuss the four levels of data

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