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Discuss the five stages of the buying decision process by

Question 1: Discuss the five stages of the Buying Decision Process by applying them to an example of a recent or important purchase that you have made as a consumer.

Question 2: Discuss the VALSTM approach to Psychographic segmentation. Take the VALS Survey and discuss your results. Do you agree with your survey results and why/why not?

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Marketing Research: Discuss the five stages of the buying decision process by

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