1. What are the differences between primary and secondary data? When do we use secondary data? Please provide a real world example.
2. What are the advantages and disadvantages of standardized information?
3. What is standardized information and describe the two types of standardized information? Distinguish between these two types and provide an example of each.
4. Discuss why a researcher would and would not use a mixed-mode survey, and give an example of each to illustrate your point
5. Discuss the five advantages of secondary data, and also the five disadvantages of secondary data. Why do we need to evaluate data? Explain how a researcher evaluates secondary data.