Project Assignment: Innovation and Competitive Analysis
From the same case that you have chosen, you will advise the CEO on ways forward for the company. In addition, you will examine the competitive environment, and discuss frameworks for evaluating various strategies for the company.
Write a three to five page paper in which you:
1. Use a framework of your choice (e.g., Porter's Five Forces of Competition from the textbook) to perform a competitive analysis of the company's industry. Support your response.
2. Select at least two innovative and technology trends that the company or its competitors introduced. Next, examine the feasibility and expected market impact of the trends you selected. Provide a rationale for your response.
3. Assess the company's situation (e.g., its capabilities, resources, etc.) regarding its recent development. Provide support for your response.
4. Give your opinion as to whether the company's organizational structure supports or impedes its ability to innovate and be a successful company. Justify your answer.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.