Banyan Tree Discussion Questions
1. What are the main factors that have contributed to Banyan Tree's success?
2. If a brand is a promise, what does the Banyan Tree brand promise? Does it deliver on that promise?
3. Evaluate the Physical Evidence component of the marketing mix for Banyan Tree.
4. Evaluate the People component of the marketing mix for Banyan Tree
5. Evaluate the internal marketing efforts of Banyan Tree.
6. How has Banyan Tree won the support of local communities and public interest groups?
7. Evaluate the types of promotion that are used by Banyan Tree (benefits and risks or each).
8. What aspects of Banyan Tree's positioning strategy can / cannot be easily copied by competitors?
9. Can a powerful service brand can be built even with little advertising?
10. Can pro-environmental business practices co-exist with a firm's profit objectives?
Review the chapter The Banyan Tree: branding the intangible and answer the ques.