1. Why is audience analysis so important in the selection of the direct or indirect pattern of organization for a business message?
2. How are speakers different from writers in the way they emphasize ideas?
3. Why are short sentences and short paragraphs appropriate for business communication?
4. Ethical Issue: Discuss the ethics of the indirect pattern of organization. Is it manipulative to delay the presentation of the main idea in a message?
5. Why is cluster diagramming considered an intuitive process whereas outlining is considered an analytical process?