Assignment:
Select a service organization to use as an illustration in discussing the seven elements of service marketing. Also, include a discussion of how these elements form a competitive advantage for a service organization.
Paper:
Must be 3 to 5 double-spaced pages in length (excluding the title and reference pages).
Must being with an introductory paragraph with a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis
Must use at least two scholarly sources besides the text, including a minimum of one from the Ashford Online Library.
Must document all sources in APA style, as outlined in the Ashford Writing Center.
Must include a Reference Page, formatted according to APA style as outlined in the Ashford Writing Center.