Homework: The Contemporary Value Chain Model in Action
This homework is an opportunity for you to relate what you learned about the Contemporary Value Chain Model to your own knowledge and experience. The purpose of the homework is for you to demonstrate a graduate level understanding of the direct correlation between the elements comprising the Contemporary Value Chain and the customer's purchase experience.
Directions
o Use the template in Course Documents titled "Template Contemporary Value Chain" as your starting point for this homework. Download the template.
o Think about a horrible purchase experience - one you will never forget and perhaps because of which you will never buy anything from that brand ever again. Perhaps you told other people how shockingly bad this purchase experience was. In your paper you will describe the experience using the directions included within the Homework template.
o Consider your Library research from the Discussion. Internet references are not accepted for this homework, although you may use Internet research for your own learning. At least two different sources are required to be used as references for this homework, one from the textbook and at least one article from the Library.
o Think about what the (brand name) company could/should have implemented within their value chain to have ensured your experience was not bad, but instead left you with surpassed expectations (a delighted customer).
Write 4 to 6 pages paper, not including the title and Reference pages, applying at least four of the elements in the Contemporary Value Chain Model and suggest how the company can improve the customer experience by fixing value chain elements. This is your opportunity not only to see where the brand's value chain was not working properly, but to recommend what needs to be done so future customers have delightful experiences.
Write your paper using first person perspective.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.