Discuss the effects of social media on customer loyalty


Problem: Customer Service Activity- Social Media Effect on Loyalty

Visit a website such as Amazon or Barnes and Noble and locate three recent books that discuss the effects of social media on customer loyalty and retention.

Prepare a one-page report summarizing three pieces of key information from each book. Often the websites have a section for each book that gives an Overview or Editorial Reviews of the book that will provide the information you need.

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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