1) When should companies use advertising agencies for their marketing efforts? What are the major benefits of using an agency?
2) Discuss the Do Not Call Registry developed by the Federal Trade Commission. How does this impact telemarketers and consumers? When is telemarketing within FTC guidelines?
3) Discuss how brand building is changing as marketing moves from the consumer era to the relationship era. Given an example of one company who has made the this transition in building their brand
4) Should companies use paid actors to endorse a product, or use spokespeople who have actually used the product? How would a company measure the difference?