Marketing Homework
Textbook: Marketing Management by Greg W. Marshall and Mark W. Johnston, Third Edition. ISBN 978-1-259-63715-5.
Using the attached documents (part I, II, and III) answer the below questions. The business being discussed in the paper will be the same as the first three; Chick-fil-A.
Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics.
When completing an homework for a given module, the student will assume the role of marketing manager for the selected organization. All student responses must be based on research. View the entire course textbook (attached) as a resource for the homework, meaning it may be necessary to locate homework-related material in chapters other than those corresponding with the module in which the homework is located. Additionally, utilize at least two scholarly articles related to the research of the questions.
Task
a. Explain the selected pricing strategy (penetration, skimming, competitor-based).
b. Discuss various pricing tactics that have or would prove effective in stimulating sales.
c. Discuss the distribution strategy relevant to the product/service.
d. Explain the channels of used to distribute the product/service.
e. Explain the firm's use of e-channels, e-retailing, or other non-traditional methods of distribution.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Documents.rar