Discussion Post: "Problem Recognition and Information Searches"
a) According to the textbook, some consumers mentally evaluate products without purchasing them. Analyze three characteristics of consumers who delay in making decisions for major purchases. Propose three marketing strategies that could be employed to motivate consumers to purchase.
b) Discuss the different types of product placement, and determine which products are more used in these types of communication.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.