Problem
Assume your good (paper towels) has both a consumer and a business market. How will you market these, based on the different decision processes of each market? Pick two of the environmental forces you believe will have the most impact on the paper towel market and describe why you believe this.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.