Distribution Channel
Compose a 700-word response covering the following:
1) Define what a distribution channel is and discuss why it is important to the marketing process.
2) Discuss the differences between direct and indirect distribution channels.
3) Analyze the relationship distribution channels have to maintaining a satisfied target market.
4) Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses.
5) Use examples from a company you admire to illustrate your points.
6) Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution.